Digital marketing has become a crucial aspect of any online company’s marketing strategy. Obviously, incorporating it into your own strategy is essential. And as you get started, it is important to gain as much basic knowledge of it as possible, especially the jargon.
The following are the most important terms you will likely come across, and what they mean:
Search Engine Results Page (SERP) and Page Rank
After a user runs an online search using a search engine, he gets a list of results known as a Search Engine Results Page (SERP). Page Rank refers to your website’s position on this particular list. For instance, if your website is the fourth website on the search result’s first page, it has a page rank of #4.
Search Engine Optimization
Search Engine Optimization is a method of designing webpage content such that it becomes more relevant in the eyes of search engines, and gets a higher page rank as a result. A higher page rank means more web traffic.
Keywords are the words or phrases you type into a search engine’s query box when you’re looking for something online. With the right keywords, there’s a greater chance for your website to appear in the SERPs whenever somebody searches on those keywords. Be careful not to use excessive keywords, however, as your content can easily become illogical or unreasonable. Called keyword stuffing, this practice can have your site banned by search engines, so have to avoid it totally.
Organic traffic is traffic you receive in your website that comes purely from a search engine query. Organic traffic is, in fact, the best kind of web traffic since it is targeted, which means somebody actually searched for you or something you offer.
Click-Through Rate (CTR)
A click-through rate reflects the percentage of the audience that clicked a particular link on a webpage, email or web advertisement. A higher CTR means more users did visit your website.
Cost-per-Click is the cost paid by a company to a certain publisher every time people click on that company’s ad (usually linked to the company’s website) on that publisher’s website or blog.
Finally, keep in mind that simply making people click on a link to your website is not enough. You have to capture their interest! They should be pleased with your content, come back for more, and eventually be convinced to buy your product or service. Better yet, convince them right on their first visit.! Conversion is when the visitor responds in the desired manner – for instance, download a form, purchase a product, etc.